Each term, student’s in Adrian Andrade’s communications class at Gavilan College’s Hollister campus are given a slice of real world experience.
The results of that experience were on display on May 7, when three teams of students gave brief presentations and reported on the outcomes.
After being assigned to a team, three groups of eight students were tasked with developing a marketing strategy for the benefit of Community FoodBank. The results were impressive, to say the least.
Given a goal of raising $120 per team, the students fell to work, assigning names and theme messages before developing a campaign plan. The “Hollister Eats” group, operating under the idea that “random acts of kindness, no matter how big or small, the human heart feels it all,” They organized a car wash, bake sale and a gift basket drawing.
Another group dubbed themselves the “Food Busters,” with the message “I eat, you eat, we eat.” They staged a garage/bake sale and raffle. The last team, “Project Hunger,” took the message of “one meal, one life” to a social media campaign. They developed a web site and used popular social media platforms like Snapchat to spread the word.
In a nod to the 21st Century, it was the group operating through social media that scored the biggest win, at $816 dollars. Together, the three groups raised $1,576 for Community FoodBank. A victory not only for them, but for our entire community.
Community Food Bank’s mission is to provide food, nutritional education and advocacy for our neighbors in need within San Benito County.