It’s a record! Students in Adrian Andrade’s communications course at Gavilan College’s Hollister campus were tasked with working in teams to develop marketing campaigns to raise funds for Community FoodBank.
The class project is part of a curriculum unit Andrade developed several years ago, and a check of the records shows that this class broke all previous efforts wide open. The four teams brought in $1,640.22 through their efforts.
Students were assigned partners, created a brand identity for their teams and came up with fund-raising game plans.
As much as applying real life communications skills, the project links students to their community, encourages team building and offers an opportunity to develop business plans.
Students gave brief presentations on Wednesday, May 1, and turned over their earnings at the end of the class period.
Sahil Dhillon led one of the student groups, dubbed Eggs to the Rescue for the team’s strategy of selling Easter baskets through a combination of personal contacts and social media marketing. “This project opened me up a lot,” he said. “You can’t be by yourself and expect things to happen. I’ve never celebrated Easter and it was fun to learn how people celebrate.”
The funds will support Community FoodBank’s daily operations. In 2018, 10,500 San Benito County residents visited the food bank for groceries. To learn more or to volunteer, give the food bank a call at 637-0340.
Community Food Bank’s mission is to provide food, nutritional education and advocacy for our neighbors in need within San Benito County.